Synopsis
The majority of the Web's daily interactions do not occur on your website. Your visitors are organizing their lives on personalized homepage, expressing their interests on social networks, or reading their favorite news sites. Content publishers can embrace this new world of distributed consumption and establish new relationships with their users through the power of widgets. Turn an occasional site visitor into a long-term relationship!
Widgets rendered across the Web serve as a sensor network of customer intentions. Publishers need only listen to this prescient activity and actively respond to the trends and voices it reveals. Your audience voluntarily contributes new, rich data into services and maintains such data over time. We'll take a look at business strategies and data economics driven by widget networks. You will hear from companies already harnessing the power of widget data to drive new decisions in their business today.
