Synopsis
Location is a context-aware filter widget publishers can apply to applications to present targeted data in new ways. Location sensors provide precise information about a current visitor's search context without the need for additional data entry. How can widget publishers embrace location-based targeting in their widgets to thrill users with relevant, contextual content?
Today's widget publishers can take advantage of a variety of API hooks for detailed geographical data on site visitors. Mozilla's Firefox 3.1 browser, Gears geolocation, and Geode add-on from Mozilla Labs are some of the first implementations of the standardized W3C Geolocation API. Publishers can tap into local resources such as on-board GPS, mapped Wi-Fi access points, cell towers, and more through abstracted location interfaces and various levels of precision.
This session will introduce the concept of location-based services, provide examples of current usage, and demonstrate how end-users interact with location-based data. We will take a look at location filters in a widget context and examine new platform opportunities for location-aware content.
